NDP Ads: Positive

Choose

Published on May 14, 2004 By IanGillespie In Politics

My suggestion for a positive NDP ad:

Exterior, Parliament Hill. An offset, medium-wide shot of Layton. Bright, blue sky, blown out.

LAYTON: I believe that this is the greatest country in the world -- and we have a positive vision for Canada.

LAYTON: But most Canadians are working harder than ever, just to get by. And too many are still left behind.

LAYTON: We can choose a vision that says: 'This is the best we can do. Some people win, some people lose.'

LAYTON: Or, we can choose a positive vision. A Canada where no one is left behind. A Canada where we shape our own future.

LAYTON: That's a vision of Canada that I believe in.

LAYTON: So vote. Make your choice. Make a choice that you can believe in.

Obviously, this ad is probably just as dependant on performance as the last one. Nonetheless, it has three solid elements, fleshing out the NDP theme of a positive choice.

First: the NDP offers a real choice -- while the Liberals and Conservatives are closer together than ever.

Secondly, the ad frames the choice: the total lack of vision shown by Paul Martin, or the positive vision of the NDP.

It's also not unintentional that the ad has five separate references to "Canada" -- and is set on Parliament Hill. Modern Canadian history has been driven by progressive advancement -- the kind propelled by the NDP. New Democrats have to take credit for championing the values that this country was built on.

Liberals don't own the maple leaf.

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